{"title":"Formal Dresses","description":"\u003cp\u003eOur \u003cstrong\u003eformal dresses\u003c\/strong\u003e are built for a real dress code — black-tie, galas and the occasions that ask for floor-length. Clean structure, elegant lines and gowns that hold their own in any room.\u003c\/p\u003e\n\u003ch2\u003eThe formal edit\u003c\/h2\u003e\n\u003cp\u003eShop formal styles led by length: floor-sweeping \u003ca href=\"\/collections\/maxi-dress\"\u003emaxi\u003c\/a\u003e gowns, liquid \u003ca href=\"\/collections\/satin-dress\"\u003esatin\u003c\/a\u003e columns and refined \u003ca href=\"\/collections\/sequin-dresses\"\u003esequin\u003c\/a\u003e numbers. Look for structured bodices, high splits and clean necklines built to photograph well under formal lighting.\u003c\/p\u003e\n\u003ch2\u003eStyling for formal\u003c\/h2\u003e\n\u003cp\u003eKeep it elegant: heeled sandals, a clutch, one refined jewellery piece and hair styled off the shoulders. A satin column for black-tie, a sequin gown for a gala. For gala-adjacent nights, see our \u003ca href=\"\/collections\/evening-dresses\"\u003eevening dresses\u003c\/a\u003e; for weddings, our \u003ca href=\"\/collections\/wedding-guest-dresses\"\u003ewedding guest dresses\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eNew formal styles arrive every week for black-tie and formal events.\u003c\/p\u003e","products":[{"product_id":"rhinestone-long-sleeve-mesh-high-neck-formal-maxi-gown","title":"Rhinestone Long Sleeve Mesh High Neck Formal Maxi Gown","description":"\u003cp\u003eA rhinestone-encrusted mermaid maxi gown with a high neck and long mesh sleeves.\u003c\/p\u003e\u003cp\u003eSheer mesh through the bodice and sleeves holds dense crystal and bead motifs with open panels between. The fit flares past the knee into a wide circular train edged with a heavy crystal border.\u003c\/p\u003e\u003cp\u003eBuilt for formal galas, pageants, and black-tie evenings.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh mock neckline\u003c\/li\u003e\n\u003cli\u003eLong sheer mesh sleeves\u003c\/li\u003e\n\u003cli\u003eRhinestone and crystal embellishment\u003c\/li\u003e\n\u003cli\u003eMermaid flare\u003c\/li\u003e\n\u003cli\u003eCrystal-bordered train\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"S \/ Blue","offer_id":67599568372004,"sku":"SBLUEGWN102661LLA","price":359.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Blue","offer_id":67599568404772,"sku":"MBLUEGWN102662LLA","price":359.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Blue","offer_id":67599568437540,"sku":"LBLUEGWN102663LLA","price":359.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Blue","offer_id":67599568470308,"sku":"XLBLUEGWN102664LLA","price":359.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/luxury-high-neck-long-sleeve-sheer-mesh-rhinestone-evening-maxi-dress-blue-1_d6b74c31-0644-4980-95fa-9fa437f28453.jpg?v=1790908450"},{"product_id":"velvet-off-shoulder-ruched-high-split-formal-gown","title":"Velvet Off Shoulder Ruched High Split Formal Gown","description":"\u003cp\u003eThis floor-length formal gown wraps the figure in a sleek velvet column with a high side split.\u003c\/p\u003e\u003cp\u003eAn asymmetrical off-shoulder neckline drapes across one arm while the bodice stays fitted to the waist. Ruched wrap gathering at the hip opens into a thigh-high slit down the skirt.\u003c\/p\u003e\u003cp\u003eMade for formal evenings, galas, and black-tie occasions.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAsymmetrical off-shoulder neckline\u003c\/li\u003e\n\u003cli\u003eVelvet-look finish\u003c\/li\u003e\n\u003cli\u003eRuched wrap hip detail\u003c\/li\u003e\n\u003cli\u003eHigh side slit\u003c\/li\u003e\n\u003cli\u003eFloor-length hem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"NAVY \/ S","offer_id":67599621783844,"sku":"NAVYSGWN105390LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ M","offer_id":67599621816612,"sku":"NAVYMGWN105391LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ L","offer_id":67599621849380,"sku":"NAVYLGWN105392LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"EMERALD \/ S","offer_id":67599621882148,"sku":"EMERASGWN105393LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"EMERALD \/ M","offer_id":67599621914916,"sku":"EMERAMGWN105394LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"EMERALD \/ L","offer_id":67599621947684,"sku":"EMERALGWN105395LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ XS","offer_id":67599621980452,"sku":"NAVYXSGWN105396LLA","price":61.99,"currency_code":"USD","in_stock":true},{"title":"NAVY \/ XL","offer_id":67599622013220,"sku":"NAVYXLGWN105397LLA","price":61.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/05002-1580_1_6651b53e-f09a-4ac6-815b-17ed29d38af0.jpg?v=1790908455"},{"product_id":"round-neck-beaded-chiffon-overlay-formal-midi-dress","title":"Round Neck Beaded Chiffon Overlay Formal Midi Dress","description":"\u003cp\u003eDiscover the \u003cstrong\u003eRound Neck Beaded Chiffon Overlay Formal Midi Dress\u003c\/strong\u003e — an easy-wearing dress made for weddings, cocktails and nights out.\u003c\/p\u003e\u003cp\u003eMade to move with you, it keeps the details doing the talking. A staple you will keep coming back to.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eversatile midi length\u003c\/li\u003e\n\u003cli\u003eTrue-to-photo styling\u003c\/li\u003e\n\u003cli\u003eEveryday versatile\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Black \/ S","offer_id":67599681192228,"sku":"BLACKS181947FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":67599681224996,"sku":"BLACKM181948FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":67599681257764,"sku":"BLACKL181949FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":67599681290532,"sku":"BLACKXL181950FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":67599681323300,"sku":"BLACK2XL181951FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":67599681356068,"sku":"BLACK3XL181952FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 4XL","offer_id":67599681388836,"sku":"BLACK4XL181953FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ 5XL","offer_id":67599681421604,"sku":"BLACK5XL181954FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S","offer_id":67599681454372,"sku":"BLUES181955FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":67599681487140,"sku":"BLUEM181956FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":67599681519908,"sku":"BLUEL181957FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":67599681552676,"sku":"BLUEXL181958FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":67599681585444,"sku":"BLUE2XL181959FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 3XL","offer_id":67599681618212,"sku":"BLUE3XL181960FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 4XL","offer_id":67599681650980,"sku":"BLUE4XL181961FX","price":79.95,"currency_code":"USD","in_stock":true},{"title":"Blue \/ 5XL","offer_id":67599681683748,"sku":"BLUE5XL181962FX","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/IMG-6137.png?v=1790908459"},{"product_id":"rhinestone-long-sleeve-mesh-high-neck-formal-maxi-gown-2","title":"Rhinestone Long Sleeve Mesh High Neck Formal Maxi Gown","description":"\u003cp\u003eA floor-length mermaid gown flares into a wide circular train.\u003c\/p\u003e\u003cp\u003eSheer mesh covers the body under dense rhinestone and crystal work—scrolling motifs on the high mock neck, fitted long sleeves, and bodice—while a gem-trimmed border outlines the train’s outer edge.\u003c\/p\u003e\u003cp\u003eBuilt for formal events and evening occasions.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh mock neck and long sleeves\u003c\/li\u003e\n\u003cli\u003eSheer mesh base\u003c\/li\u003e\n\u003cli\u003eDense rhinestone embellishment\u003c\/li\u003e\n\u003cli\u003eMermaid fit with circular train\u003c\/li\u003e\n\u003cli\u003eGem-bordered hem\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"S \/ Brown","offer_id":67599696036132,"sku":"SBROWNGWN106944LLA","price":359.99,"currency_code":"USD","in_stock":true},{"title":"M \/ Brown","offer_id":67599696068900,"sku":"MBROWNGWN106945LLA","price":359.99,"currency_code":"USD","in_stock":true},{"title":"L \/ Brown","offer_id":67599696101668,"sku":"LBROWNGWN106946LLA","price":359.99,"currency_code":"USD","in_stock":true},{"title":"XL \/ Brown","offer_id":67599696134436,"sku":"XLBROWNGWN106947LLA","price":359.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/luxury-high-neck-long-sleeve-sheer-mesh-rhinestone-evening-maxi-dress-brown-1_afad3a26-8c80-4e39-8ba8-b69ec05935e6.jpg?v=1790908460"},{"product_id":"glitter-tulle-v-neck-sleeveless-a-line-formal-maxi-gown","title":"Glitter Tulle V-Neck Sleeveless A-Line Formal Maxi Gown","description":"\u003cp\u003eAn A-line formal maxi falls from a defined empire waist to a floor-length hem.\u003c\/p\u003e\u003cp\u003eA plunging V-neck bodice with pleated cups sits on thin spaghetti straps. 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