{"title":"Prom Dresses","description":"\u003cp\u003eThe \u003cstrong\u003eprom dress\u003c\/strong\u003e is the one you'll remember in every photo — and FashionAxe carries the full range, from floor-sweeping gowns to short party styles, in every colour and finish. Most under $80, with new prom dresses landing every week.\u003c\/p\u003e\n\u003ch2\u003eShop prom dresses by colour\u003c\/h2\u003e\n\u003cp\u003eFind your shade in \u003ca href=\"\/collections\/black-prom-dresses\"\u003eblack\u003c\/a\u003e, \u003ca href=\"\/collections\/red-prom-dresses\"\u003ered\u003c\/a\u003e, \u003ca href=\"\/collections\/pink-prom-dresses\"\u003epink\u003c\/a\u003e, \u003ca href=\"\/collections\/blue-prom-dresses\"\u003eblue\u003c\/a\u003e, \u003ca href=\"\/collections\/white-prom-dresses\"\u003ewhite\u003c\/a\u003e and \u003ca href=\"\/collections\/corset-prom-dresses\"\u003ecorset\u003c\/a\u003e prom styles.\u003c\/p\u003e\n\u003ch2\u003eLong \u0026amp; short prom styles\u003c\/h2\u003e\n\u003cp\u003eGo dramatic in a floor-length \u003ca href=\"\/collections\/maxi-dress\"\u003emaxi\u003c\/a\u003e gown, or dance-ready in a \u003ca href=\"\/collections\/mini-dresses\"\u003emini\u003c\/a\u003e. Shop \u003ca href=\"\/collections\/sequin-dresses\"\u003esequin\u003c\/a\u003e, \u003ca href=\"\/collections\/satin-dress\"\u003esatin\u003c\/a\u003e, \u003ca href=\"\/collections\/corset-dresses\"\u003ecorset\u003c\/a\u003e and \u003ca href=\"\/collections\/tulle-dresses\"\u003etulle\u003c\/a\u003e finishes, with \u003ca href=\"\/collections\/split-dress\"\u003ethigh-split\u003c\/a\u003e and \u003ca href=\"\/collections\/backless-dresses\"\u003ebackless\u003c\/a\u003e details for extra drama.\u003c\/p\u003e\n\u003ch2\u003eProm, formals \u0026amp; pageants\u003c\/h2\u003e\n\u003cp\u003eThese gowns work well beyond prom — wear them to formals, pageants, galas and \u003ca href=\"\/collections\/homecoming-dresses\"\u003ehomecoming\u003c\/a\u003e. For strict dress codes, see our \u003ca href=\"\/collections\/formal-dresses\"\u003eformal dresses\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eHow to style a prom dress\u003c\/h2\u003e\n\u003cp\u003eLet the gown lead — add heeled sandals, a small clutch and one statement jewellery piece. Keep hair simple to show the neckline, whether it's sweetheart, halter or one-shoulder.\u003c\/p\u003e\n\u003ch2\u003eProm dress FAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhen should I buy my prom dress?\u003c\/strong\u003e Aim for 6–8 weeks before prom to allow time for shipping and any alterations, and to get first pick of the season's styles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShould a prom dress be long or short?\u003c\/strong\u003e Both work — long gowns read formal and dramatic, while short and midi styles are easier to dance in. Match it to your prom's dress code and your comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow much are prom dresses at FashionAxe?\u003c\/strong\u003e Most prom dresses are under $80, with new styles added weekly and free shipping over $60.\u003c\/p\u003e","products":[{"product_id":"sequin-strapless-sweetheart-sheer-high-split-mermaid-prom-gown","title":"Sequin Strapless Sweetheart Sheer High Split Mermaid Prom Gown","description":"\u003cp\u003eA strapless mermaid gown glistens with all-over sequin mesh and an accompanying crystal choker.\u003c\/p\u003e\u003cp\u003eA sweetheart bandeau neckline anchors a closely fitted bodice. Shimmering sequin embroidery coats the column silhouette, which parts at a high center front slit before flaring into a floor-sweeping mermaid train.\u003c\/p\u003e\u003cp\u003eWear it to proms, formal balls, and red-carpet galas.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrapless sweetheart neckline\u003c\/li\u003e\n\u003cli\u003eAllover shimmering sequin mesh\u003c\/li\u003e\n\u003cli\u003eHigh center front leg slit\u003c\/li\u003e\n\u003cli\u003eFlared mermaid hemline with train\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"Champagne \/ XS","offer_id":67600255942948,"sku":"DRESSCHAMPXS30406FAXE","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Champagne \/ S","offer_id":67600255975716,"sku":"DRESSCHAMPS30407FAXE","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Champagne \/ M","offer_id":67600256008484,"sku":"DRESSCHAMPM30408FAXE","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Champagne \/ L","offer_id":67600256041252,"sku":"DRESSCHAMPL30409FAXE","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Champagne \/ XL","offer_id":67600256074020,"sku":"DRESSCHAMPXL30410FAXE","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Champagne \/ XXL","offer_id":67600256106788,"sku":"DRESSCHAMPXXL30411FAXE","price":173.99,"currency_code":"USD","in_stock":true},{"title":"Champagne \/ XXXL","offer_id":67600256139556,"sku":"DRESSCHAMPXXXL30412FAXE","price":173.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/ec4869dd658d999e38e25f55c99de552.jpg?v=1790908595"},{"product_id":"long-sleeve-keyhole-cut-out-mesh-corset-panel-bandage-maxi-gown","title":"Long Sleeve Keyhole Cut Out Mesh Corset Panel Bandage Maxi Gown","description":"\u003cp\u003eA long-sleeve gown pairs tailored drama with a sheer corset-boned midriff.\u003c\/p\u003e\u003cp\u003ePadded shoulders and long fitted sleeves frame a teardrop chest cutout that flows into a sheer mesh waist panel with exposed vertical boning. The structured skirt skims the hips down to an ankle-length hem.\u003c\/p\u003e\u003cp\u003eIdeal for red carpet events, formal galas, and upscale evening receptions.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHigh neckline with teardrop keyhole plunge\u003c\/li\u003e\n\u003cli\u003eStructured shoulders and long sleeves\u003c\/li\u003e\n\u003cli\u003eSheer mesh waist panel with corset boning\u003c\/li\u003e\n\u003cli\u003eFull-length column maxi skirt\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"XS","offer_id":67600257548580,"sku":"DRESSXS327589FAXE","price":152.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":67600257581348,"sku":"DRESSS327590FAXE","price":152.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":67600257614116,"sku":"DRESSM327591FAXE","price":152.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":67600257646884,"sku":"DRESSL327592FAXE","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/ThalassaLongSleeveBandageDress_6.jpg?v=1790908596"},{"product_id":"essie-one-shoulder-tulle-maxi-dress","title":"Essie One Shoulder Tulle Maxi Dress","description":"\u003cp\u003eA dramatic high-low gown commands the room with voluminous tiered tulle ruffles.\u003c\/p\u003e\u003cp\u003eAn asymmetrical one-shoulder neckline features fine pleating across the fitted bodice and waistband. The skirt explodes into cascading layers of airy tulle that rise high in the front and sweep the floor in the back.\u003c\/p\u003e\u003cp\u003eMake a theatrical entrance at prom, galas, and milestone celebrations.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAsymmetrical one-shoulder pleated bodice\u003c\/li\u003e\n\u003cli\u003eDefined waistband\u003c\/li\u003e\n\u003cli\u003eHigh-low tiered tulle ruffle skirt\u003c\/li\u003e\n\u003cli\u003eDramatic sweeping floor-length train\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"S","offer_id":67600260071716,"sku":"DRESSS327097FAXE","price":256.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":67600260104484,"sku":"DRESSM327098FAXE","price":256.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":67600260137252,"sku":"DRESSL327099FAXE","price":256.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/EssieOneShoulderTulleMaxiDress_7_4f1de1b7-94f4-4a5f-a1cb-d8dc69dbe64d.jpg?v=1790908597"},{"product_id":"rhinestone-sweetheart-spaghetti-strap-opera-glove-mini-dress-set","title":"Rhinestone Sweetheart Spaghetti Strap Opera Glove Mini Dress Set","description":"\u003cp\u003eStep out in this metallic mini two-piece set designed for graceful movement and visual presence.\u003c\/p\u003e\u003cp\u003eCut from glittering metallic finish, the piece features a sculpted sweetheart neckline paired with dainty adjustable spaghetti straps and a fluid flirty mid-thigh hem that moves effortlessly with every step.\u003c\/p\u003e\u003cp\u003eAn ideal choice for weddings, cocktail events, and formal evening gatherings when refined occasionwear is the brief.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSweetheart neckline\u003c\/li\u003e\n\u003cli\u003eMetallic shimmer finish\u003c\/li\u003e\n\u003cli\u003eSlim shoulder straps\u003c\/li\u003e\n\u003cli\u003eMid-thigh mini length\u003c\/li\u003e\n\u003cli\u003eOccasion: weddings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FashionAxe","offers":[{"title":"XS","offer_id":67600262594852,"sku":"DRESSXS336655FAXE","price":202.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":67600262627620,"sku":"DRESSS336656FAXE","price":202.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":67600262660388,"sku":"DRESSM336657FAXE","price":202.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":67600262693156,"sku":"DRESSL336658FAXE","price":202.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/5586\/7684\/files\/IzaiahCrystalEmbellishedBandageDressWithGloves_7.jpg?v=1790908608"},{"product_id":"caoimhe-sequin-rhinestone-maxi-dress","title":"Caoimhe Sequin Rhinestone Maxi Dress","description":"\u003cp\u003eA sequined halter gown pairs a sparkling high collar with a sheer boned midsection.\u003c\/p\u003e\u003cp\u003eA crystal-embellished halter collar tops a sequined bust and a sheer mesh corset waist with vertical rhinestone lines. 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